Bureau Of Audiovisual And Music Industry Develop

Taiwan’s popular music has long been the prime engine driving evolution of Mandarin music. In response to trends in development of digital and other technologies as well as of Internet communications, BAMID provides assistance to Taiwan’s music enterprises’ in their efforts to upgrade their operations through advancement of production processes and techniques, marketing promotion strategies, and cultivation of talents.

BAMID also sponsors the Golden Melody Awards, the highest-profile awards ceremony in the Mandarin popular music world. Its aims are to enliven Taiwan’s domestic market while at the same time boosting development of diverse overseas performance and marketing opportunities; to catalyze synergy between creative talents; and to promote Mandarin popular music as a leading force in the global music scene.

. Promotion of the A&R Project for advancing the professionalism and skills of popular music agents.

. Encouragement of professionals in Taiwan’s popular music world to study abroad, and support for arrangements to bring in foreign experts to share their experience and skills.

. Promotion of cooperation between private enterprise and educational institutions, including the establishment and development of school departments and curricula focusing on popular music.

. Subsidization of projects for cultivating creative talents in different ethno-linguistic traditions and of related academic activities.

. Promotion of R&D projects for stimulating cross-fertilization between different professional realms and talents, so as to encourage evolution of diversified genres of popular music and formulation of new business strategies, thereby advancing their common progress.

. Subsidization of popular music enterprises’ application of digital technology and mobile broadband services to produce and broadcast innovative content.

. Energization of international marketing of Taiwan’s popular music by assisting in the establishment of the ‘Taiwan Beats’ Internet community platform, which provides audiovisual and related informational content.

. Enhancing the international standing of Taiwan’s popular music industry by organizing international popular music exhibitions and exchange activities, such as the Golden Melody Awards & Festival (GMA) and the World Music Festival.

. Encouragement of diversification of export markets, including subsidization of efforts to stimulate cross-national and cross-territorial confluence of resources and mutually advantageous cooperation in order to expand markets for live performances and musical products.

. Support for participation in major music-industry trade shows and music festival performances, aimed at elevating the international image of Taiwan’s popular music.

. Sponsoring of the Golden Melody Awards to reward the efforts of popular music enterprises and key workers, with the aim of maintaining its reputation as the most prestigious awards event in the Mandarin pop music world and elevate its status in the international music world.

. Sponsoring of the Golden Indie Music Awards, aimed at encouraging diversification and innovativeness of popular music composition, enriching the creative energy of Taiwan’s popular music.

. Sponsoring of the Taiwan Composition and Songwriting Contest to spur the momentum of Holo-language, Hakka-language and Indigenous Language popular music creation, as well as to encourage the transmission, recording and preservation of the cultural heritages of Taiwan’s various ethno-linguistic communities.